2 Rodeo Drive, Beverly Hills, California

 
 

2 Rodeo Drive
Beverly Hills, California

Retail

2-Rodeo-Drive-Beverly-Hills-California.jpg
 

ACQUISITIONS STRATEGY

  • Premier global retail destination.

  • Undercapitalized by previous owners.

  • Retail spaces were outdated and inadequate for premier tenants.

ASSET MANAGEMENT VALUE-ADD

  • Re-positioned property as a pre-eminent retail center with smaller boutique-like spaces.

  • Developed and implemented a detailed marketing and merchandising strategy.

  • Led the renovation to implement quality standards for appropriate tenant mix and shopper profile.

  • Retained Tiffany & Co. as anchor tenant with 20-year lease renewal.

  • Attracted additional exclusive new tenants such as Versace and Gucci.

RESULTS

  • Sale Price: $275 MM.

  • Investor IRR: 15.8% p.a. over 7 years.

 
RetailCatherine Rhoades